Why your bar needs its own website even if it already has Instagram
Instagram is great for showing everyday life, but your customers look you up on Google. Here's what a bar gains with its own website.
Plenty of bars and restaurants run on Instagram alone, and it makes sense: it’s free, it’s visual and you already use it every day. But there’s one thing Instagram doesn’t do well: show up when someone is deciding where to go.
Your customers start on Google, not Instagram
When someone fancies a drink nearby, they open Google or Google Maps and type “tapas bar near me” or the name of your street. What appears there is your Google profile and, if you have one, your website.
An Instagram profile almost never comes up in those searches. And when it does, the person has to scroll through posts to find your opening hours or menu.
What a website answers in five seconds
A good bar website answers the four questions everyone asks before going:
- Is it open now? Clear, up-to-date opening hours.
- Where is it? The address and a “get directions” button.
- What do they serve? The menu, with prices.
- Can I book? A button, not a phone call in the middle of service.
If those answers are one tap away, that person is far more likely to end up at your bar.
Instagram is borrowed, your website is yours
Social networks change their rules all the time: what people see today may reach nobody tomorrow. Your website and your domain belong to you. Nobody decides how many people see it except you and Google.
Best of all: make them work together
This isn’t about giving up Instagram. Ideally your website links to your social profiles, and your social profiles send people to your website to book or check the menu. Each one does what it does best.
Want to see what your bar’s website could look like? Tell us your idea and we’ll prepare a fixed-price quote.